{"id":49150,"date":"2025-06-24T14:48:49","date_gmt":"2025-06-24T21:48:49","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?page_id=49150"},"modified":"2026-05-11T02:18:02","modified_gmt":"2026-05-11T09:18:02","slug":"hotel-ai-recommendations","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/hotel-ai-recommendations\/","title":{"rendered":"The signals behind hotel AI recommendations"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"935\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background.webp\" alt=\"\" class=\"wp-image-49244\" style=\"width:1000px;height:auto\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background.webp 2200w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background-768x326.webp 768w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background-1536x653.webp 1536w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background-2048x870.webp 2048w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n<p class=\"has-stix-two-text-font-family has-3-x-large-font-size\" style=\"line-height:1.5\">A new era of AI-assisted travel planning has begun. It\u2019s more personalized, more contextual, and increasingly action-oriented. Hotels that fail to adapt risk losing visibility and bookings, while those that act early stand to gain a meaningful competitive advantage.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-a491339b wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"h-the-state-of-search-in-2025\">The state of search in 2025<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-x-medium-font-size\" id=\"h-search-is-shifting-from-ranked-blue-links-to-curated-conversational-recommendations\">Search is shifting from ranked blue links to curated, conversational recommendations.<\/h2>\n\n\n\n<p>Since Google\u2019s launch in 1998, online search has been built on keywords, rankings, and backlinks. Generative AI is rewriting that playbook with personalized, real-time responses in natural language.<\/p>\n\n\n\n<p>Generative AI (genAI) refers to AI systems that can create new content, including text, images, audio, and video, by identifying patterns in large data sets. A key category of genAI is large language models (LLMs), which are designed to understand and generate human language. Users interact with these models through chat-style interfaces.<\/p>\n\n\n\n<p>\u201cThe way brands are discovered online is being rewritten. Traditional SEO is giving way to a new reality: visibility in AI-generated answers is now an additional frontline,\u201d says Mathias Ptacek, Founder of&nbsp;<a href=\"https:\/\/rankscale.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rankscale<\/a>, a tool that tracks AI search engine visibility for brands.&nbsp;\u201cOur data shows that over 40% of brand impressions in engines like ChatGPT and Perplexity come from third-party citations\u2014forums, blogs, news, and expert reviews. Brands with more unique citations are not only more likely to be listed by AI, but also rank higher in responses. It\u2019s no longer about just driving website visits; it\u2019s about being the trusted source AI highlights at the moment of users\u2019 highest intent.\u201d<\/p>\n\n\n\n<p>The rise of AI recommendations presents new challenges and opportunities for digital marketers.&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to Ahrefs<\/a>, a leader in SEO, 63% of websites now receive traffic from AI chatbots.&nbsp;However, these platforms often prioritize direct answers over external links, fueling the rise of \u201czero-click\u201d results and reshaping how businesses are discovered online.<\/p>\n\n\n\n<div class=\"wp-block-cloudbeds-quote-block py-9 px-4 border-b border-t border-neutral-chalk-07\"><blockquote class=\"max-w-5xl mx-auto\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"24\" viewBox=\"0 0 32 24\" fill=\"none\"><path d=\"M7.43529 24C5.23922 24 3.45098 23.2932 2.07059 21.8795C0.690196 20.4659 0 18.3133 0 15.4217C0 12.8514 0.439216 10.6988 1.31765 8.96386C2.25882 7.16466 3.38824 5.68675 4.70588 4.53012C6.02353 3.30924 7.34118 2.34538 8.65882 1.63856C10.0392 0.867474 11.2 0.321289 12.1412 0L13.3647 2.50603C12.2353 3.02008 11.0745 3.69478 9.88235 4.53012C8.6902 5.30121 7.68627 6.36145 6.87059 7.71085C6.11765 9.06024 5.74118 10.9558 5.74118 13.3976C6.18039 13.1406 6.58824 13.0121 6.96471 13.0121C7.40392 12.9478 7.84314 12.9157 8.28235 12.9157C10.0392 12.9157 11.3569 13.4297 12.2353 14.4578C13.1765 15.4859 13.6471 16.739 13.6471 18.2169C13.6471 19.759 13.1137 21.1084 12.0471 22.2651C10.9804 23.4217 9.44314 24 7.43529 24ZM25.7882 24C23.5922 24 21.8039 23.2932 20.4235 21.8795C19.0431 20.4659 18.3529 18.3133 18.3529 15.4217C18.3529 12.8514 18.7922 10.6988 19.6706 8.96386C20.6118 7.16466 21.7412 5.68675 23.0588 4.53012C24.3765 3.30924 25.6941 2.34538 27.0118 1.63856C28.3922 0.867474 29.5529 0.321289 30.4941 0L31.7176 2.50603C30.5882 3.02008 29.4275 3.69478 28.2353 4.53012C27.0431 5.30121 26.0392 6.36145 25.2235 7.71085C24.4706 9.06024 24.0941 10.9558 24.0941 13.3976C24.5333 13.1406 24.9412 13.0121 25.3176 13.0121C25.7569 12.9478 26.1961 12.9157 26.6353 12.9157C28.3922 12.9157 29.7098 13.4297 30.5882 14.4578C31.5294 15.4859 32 16.739 32 18.2169C32 19.759 31.4667 21.1084 30.4 22.2651C29.3333 23.4217 27.7961 24 25.7882 24Z\" fill=\"#261C0A\"><\/path><\/svg><p class=\"font-host text-neutral-coffee-05 text-xl leading-7 mb-8 mt-8\">The rules of travel discovery are being rewritten. Travelers no longer scroll through search results; they ask AI and get one answer. This report is the hospitality industry\u2019s first in-depth look at how those answers are made. At Cloudbeds, we\u2019re sharing these insights to help hoteliers lead in this new era of travel discovery.<\/p><footer class=\"font-host text-sm\">-Adam Harris, CEO of Cloudbeds<\/footer><\/blockquote><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-f1bc6721 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"target2\" style=\"margin-bottom:0\">Generative AI in travel search<\/h2>\n\n\n\n<p>AI engines currently drive a small share of referral traffic to websites, but that share is growing rapidly, especially in the travel sector.&nbsp;<a href=\"https:\/\/blog.adobe.com\/en\/publish\/2025\/03\/17\/adobe-analytics-traffic-to-us-retail-websites-from-generative-ai-sources-jumps-1200-percent\" target=\"_blank\" rel=\"noreferrer noopener\">According to Adobe<\/a>, traffic from AI sources to U.S. travel and hospitality sites surged 1,700% between July 2023 and February 2024. Nearly 30% of travelers have already used genAI to plan a trip, and 84% say it enhanced their experience.<\/p>\n\n\n\n<p>Rather than typing generic queries like \u201chotels in Paris\u201d and sorting through search results, travelers can now ask chatbots more specific prompts, such as, \u201cWhere should I stay in Paris near the Eiffel Tower for a romantic anniversary trip for under $300\/night?\u201d In return, they receive highly personalized recommendations.<\/p>\n\n\n\n<p>Even more transformative is the rise of agentic AI, which is just beginning. AI agents go beyond answering questions to taking action on behalf of users. Functioning like digital travel assistants, they can plan itineraries, book accommodations and tickets, and manage trip logistics in real-time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-3f690098 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-x-medium-font-size\" id=\"target3\">What this means for hotels<\/h2>\n\n\n\n<p>With AI reshaping how travelers discover and evaluate accommodations, visibility and recommendations are becoming increasingly important alongside traditional rankings. As AI-driven search grows, hotels that don\u2019t appear in responses risk being overlooked in travel planning.&nbsp;<\/p>\n\n\n\n<p>Generative Engine Optimization (GEO) is, therefore, becoming an essential strategy for building presence across AI-powered platforms.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog-ebook cta-block-ebook-blue\"><div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-9 py-0 mt-[26px]\"><div class=\"sm:max-w-[360px] max-w-full my-7\"><h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">A new era has begun.<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\">Discover the signals AI engines consider when recommending hotels.<\/p><div class=\"flex-shrink-0 mt-7\">\n<div class=\"flex w-full justify-start\">\n      <div\n      data-href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out cursor-pointer modal-trigger content-trigger-button\"\n      value=\"open-form\">\n            <span>Download report<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M224,144v64a8,8,0,0,1-8,8H40a8,8,0,0,1-8-8V144a8,8,0,0,1,16,0v56H208V144a8,8,0,0,1,16,0Zm-101.66,5.66a8,8,0,0,0,11.32,0l40-40a8,8,0,0,0-11.32-11.32L136,124.69V32a8,8,0,0,0-16,0v92.69L93.66,98.34a8,8,0,0,0-11.32,11.32Z\"><\/path><\/svg>    <\/div>\n  <\/div><\/div><\/div><div class=\"w-full max-w-[270px] aspect-[544\/560] bg-neutral-coffee-05 flex items-center justify-center text-center text-neutral-chalk-01 text-sm mx-auto sm:mr-0 sm:mt-[-26px] overflow-hidden rounded-t-[4px]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/11\/img-ebook-cover-AI-recs-en.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Travelers are ditching search engines for AI. If your hotel isn\u2019t showing up in those answers, you\u2019re invisible. This report shows how to be seen.<\/p>\n","protected":false},"author":93,"featured_media":56509,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"content-hub-page","meta":{"_acf_changed":false,"footnotes":""},"categories":[10804],"wf_page_folders":[11337],"class_list":["post-49150","page","type-page","status-publish","has-post-thumbnail","hentry","category-guides-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Report - The Signals Behind Hotel AI Recommendations<\/title>\n<meta name=\"description\" content=\"A global study from Cloudbeds analyzing how generative AI platforms recommend properties and actionable strategies to optimize content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudbeds.com\/hotel-ai-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report | The Signals Behind Hotel AI Recommendations\" \/>\n<meta property=\"og:description\" content=\"A global study from Cloudbeds analyzing how generative AI platforms recommend properties and actionable strategies to optimize content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cloudbeds.com\/wp-json\/wp\/v2\/pages\/49150\" \/>\n<meta property=\"og:site_name\" content=\"Cloudbeds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cloudbeds\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T09:18:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/11\/OG_AISR_EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Cloudbeds\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/49150\",\"url\":\"https:\\\/\\\/www.cloudbeds.com\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/49150\",\"name\":\"Report - 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