.\u00a0<\/span><\/p>\nDETAILS ABOUT OTHERS<\/span><\/p>\nWe may collect contact details about individuals whom you refer to us for services. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.<\/span><\/p>\nSENSITIVE DATA<\/span><\/p>\nExcept for biometric data (see below), we do not collect sensitive data, for example, health data, or data revealing racial or ethnic origin, from visitors to the Sites.<\/span><\/p>\nBIOMETRIC DATA<\/span><\/p>\nSolely if you expressly opt-in, we may collect biometric information, such as facial recognition data or fingerprints to enhance the security of your account through Multi-Factor Authentication (MFA). This information will be used solely for identity verification purposes and will not be shared with third parties except as necessary to provide our services or as required by law. We retain biometric data only as long as needed for authentication purposes and will delete it securely in accordance with our data retention policy. By enrolling in MFA, you consent to the collection and use of your biometric information as described herein.<\/span><\/p>\nHow we use your personal information<\/b><\/p>\n
We are fully committed to providing you with information about the collection and use of Personal information furnished by, or collected from, those using the Services. It is our practice not to ask you for Personal information unless we need it or intend to use it. The purposes for collecting your Personal information are as follows:<\/span><\/p>\nServices and Operations<\/span><\/i>, including:\u00a0<\/span><\/p>\n\n- Communicate with you about the Services;<\/span><\/li>\n
- Provide customer service and support;<\/span><\/li>\n
- Process payments, including conducting authentication;<\/span><\/li>\n
- Notify you of changes to our Services;<\/span><\/li>\n
- Send you information you have requested;<\/span><\/li>\n
- Process entries to a competition or promotion;<\/span><\/li>\n
- Carry out obligations under any contract we have with you;<\/span><\/li>\n
- In connection with the creation and maintenance of your user account;<\/span><\/li>\n
- In connection with the processing, fulfillment, and shipment of any products or services you purchase;<\/span><\/li>\n
- Administer membership and activity in rewards programs;\u00a0<\/span><\/li>\n
- Process transactions with partners;<\/span><\/li>\n
- Tailor your user experience on the Sites; and<\/span><\/li>\n
- Perform functions as otherwise described to you at the time of collection.<\/span><\/li>\n<\/ul>\n
UGC<\/span><\/i><\/p>\nWhen you submit content to our platform, such as comments, reviews, or media files, please be aware that this information may be publicly accessible. We may share your UGC with other users, display it on our website, or distribute it through various media channels. By providing this content, you consent to its public dissemination and acknowledge that it may be viewed by others.<\/span><\/p>\nResearch and Development<\/span><\/i><\/p>\nWe may use your personal information for research and development purposes, including to analyze and improve the Services and our business and to develop new products and services. As part of these activities, we may create aggregated, de-identified and\/or anonymized data from personal information we collect. We make personal information into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business and will not attempt to reidentify any such data.<\/span><\/p>\nMarketing<\/span><\/i><\/p>\n\n- Communicate with you by email, regular mail, telephone, or mobile devices, about products or services that may be of interest to you either from us or from other third parties;<\/span><\/li>\n
- Develop and deliver our newsletter;
\nDevelop and display third-party content and advertising tailored to your interests on the Sites;<\/span><\/li>\n<\/ul>\nYou may opt-out of our marketing communications as described in the Opt out of communications section below.<\/span><\/p>\nService Improvement and Analytics<\/span><\/i><\/p>\nWe may use your personal information to analyze your usage of the Services, improve the Services, improve the rest of our business, help us understand user activity on the Services, including which pages are most and least visited and how visitors move around the Services, as well as user interactions with our emails, and to develop new products and services.<\/span><\/p>\nLegal Compliance and Protection<\/span><\/i><\/p>\n\n- Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from, or cooperate with government authorities;<\/span><\/li>\n
- Protect our, your or others\u2019 rights, privacy, safety or property (including by making and defending legal claims);\u00a0<\/span><\/li>\n
- Audit our internal processes for compliance with legal and contractual requirements or our internal policies;<\/span><\/li>\n
- Enforce the terms and conditions that govern the Services; and<\/span><\/li>\n
- Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.<\/span><\/li>\n<\/ul>\n
New Purposes<\/span><\/i><\/p>\nWe may use your personal information for reasons not described in this Privacy Policy where permitted by law and when the reason is compatible with the purpose for which we collected it.\u00a0<\/span><\/p>\nRetention<\/span><\/i><\/p>\nWe generally store\/retain your personal information as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, as we determine is necessary for business records, and as required under applicable law. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. In some cases, we may specifically ask you for your consent to collect, use or share your personal information, such as where required by law.\u00a0<\/span><\/p>\nWhen we no longer require the personal information we have collected about you, we may either delete it or de-identify, aggregate or anonymize it. If we de-identify, aggregate or anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.<\/span><\/p>\n